Award recognises exceptional care, responsiveness, and evidence-based impact on employees’ lives
The Listening Centre has won the Customer Service Excellence Award at the Lichfield Beacon Awards 2025, cementing its position as a leader in workplace mental health provision across the Midlands.
The judges praised The Listening Centre for demonstrating “clear, evidence-based impact of their services – proving that compassionate, high-quality support can change lives. Delivering exceptional care, outstanding responsiveness and a deeply human approach, this team consistently demonstrates what real customer service looks like.”
Sharon McCormick, Founder of The Listening Centre, said: “Customer service in mental health support isn’t about call centre metrics or response templates—it’s about treating every person with genuine compassion and clinical excellence. This award validates that when you prioritise people over processes, everyone benefits.”
Measurable Excellence
The Listening Centre’s commitment to exceptional service is reflected in outstanding metrics:
- 99% of clients would recommend The Listening Centre
- 98% report expectations met or exceeded
- 94% report therapy goals achieved
- 81% report direct impact on attendance or return to work
- 3% missed appointment rate
“These aren’t just numbers,” Sharon added. “Behind every statistic is a person who felt heard, understood, and supported during one of the most difficult times in their life.”
Client Voices
“From start to finish, every interaction is seamless. They anticipate our needs and deliver with such professionalism that we now recommend them to everyone.” – Crown Highways
“The Listening Centre has consistently delivered personalised, goal-oriented care. Their leadership demonstrates exceptional flexibility and willingness to meet our workforce’s ever-changing needs.” – West Midlands Ambulance Service
Looking Forward
“This award belongs to our entire team,” Sharon concluded. “Every counsellor, every person who answers the phone—this is their achievement. And most importantly, it belongs to our clients who trust us with their wellbeing.”
Growing Recognition
The Beacon award continues to add increasing recognition for The Listening Centre:
- Keele University Health & Wellbeing Award for Innovation in Breaking the Mould 2025
- Greater Birmingham Chambers of Commerce Business of the Year 2025 and Excellence in Customer Service
- Tamworth & Lichfield Chamber of Commerce, Lichfield Small Business of the Year 2022 & 2025
- BACP cited The Listening Centre as the “gold standard” for EAP ethical practice during BBC Radio 4’s ‘File on Four‘ investigation (March 2024)
- Sharon McCormick received ‘Inspirational Impact’ recognition at Lichfield District Council’s 2024 Beacon Awards
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